



A project of the WBM Foundation
Organic Bakery & Roastery Bim Donner
What’s better than the smell of freshly baked bread and roasted coffee? My answer: Being able to implement a complete redesign for a company that dedicates itself to this passion with full heart. From the logo to the signage, coffee packaging, and vehicle lettering.
Bim Donner is a project of the WBM Foundation in Madiswil, not only ensuring a delicious aroma in Rohrbach but also providing work integration for people with and without disabilities.
A professional, warm, and open identity was designed and created together with the team from the WBM Foundation. Many measures were developed so that the staff at Bim Donner could quickly and independently engage with the branding. Organic quality with heart—that’s what you’ll find in Rohrbach with the friendly Bim Donner team.








Yoga – Ayurveda – Retreats
Flowing with Franziska
Powerful at times, gentle at others, yet always full of warmth and joy—that’s Franziska von Hoff: When eyes and ideas sparkle, you can be sure that Franziska is at the table. With her aesthetically vibrant energy, the tidy, enduring, and clear identity for her feel-good spaces was created. She offers her expertise and knowledge in the fields of yoga, Ayurveda, health, and well-being.
A unified identity for her diverse offerings was needed. Flexible and adaptable—from the online yoga class to the retreat in Marrakech or the Appenzellerland, to a growing shop in the background. To give each area its own space, we created a set of essential communication materials: an information flyer on yoga, a rotating postcard series for retreat invitations, a yoga stamp card, and the classic business card, putting together a joyful communication package.
The stamp card is filled with motivating phrases for each yoga session:
Supergut, WellDone, WeiterSo…
and many more, sparking curiosity in participants and getting them back on the mat even faster.
Business Stationery: Druckerei Brunner, Wohlen (BE)
Post Cards: Printzessin, Belp
Fonts: Work Sans von Google Fonts und GT Alpina von Grilli Type
Papers: Colorplan von Künzli





Coffee Fair in Zurich
Swiss Coffee Festival
A meeting point for coffee lovers, producers, roasters, equipment manufacturers, and more.
When an impressive hall in Zurich fills with coffee lovers and the air is filled with delightful aromas at every corner, you know it’s that time again: The Swiss Coffee Festival is captivating its visitors! The Swiss Coffee Festival is a three-day coffee fair organized by the Specialty Coffee Association in Zurich. It transforms Hall 550 in Oerlikon into a lively meeting point for coffee enthusiasts, producers, roasters, equipment manufacturers, and more. The vibrant exchange within the coffee community also invites attendees to follow the exciting Swiss Coffee Championships.
For the third time, I had the pleasure of supporting the festival team at sca switzerland with various visual measures for the festival. At the heart of the design is the essence of every great coffee: the bean. Year after year, the team and I have worked to make the festival’s communication more sustainable and reusable. For instance, with the expertise of our partner Aroma Schweiz, we created great alternatives and solutions for banners and roll-ups that can be used in the coming years or recycled.
60 volunteers pour their heart and soul into the event every year, ensuring a smooth and passionate festival experience. Everything about coffee—and so many fascinating people—at the Swiss Coffee Festival!
Exhibition Measures and Trade Fair Planning: Aroma Schweiz
Printed Products: Wir machen Druck









Casual Fine Dining at Lake Zurich
Visual Identity for the Michelin Restaurant Wöschi
A refined and uncomplicated kitchen. A breathtaking view. A host couple that is fully dedicated to you. Welcome to Restaurant Wöschi!
This is how Wöschi presents itself under the leadership of head chef David Klocksin and hostess Stephanie Ospelt and their team. The power couple not only enchants with the ultimate feel-good place right by Lake Zurich but also delights guests with both visual and culinary treats. This is not just my opinion: in October 2023 and 2024, David was awarded a Michelin star for his creations at Wöschi.
Always in motion, with swirling ideas and bubbling minds, this is how I got to know the dynamic duo. These qualities laid the foundation for Wöschi’s visual identity—fresh, aesthetic, delicious, and unique.
The identity is minimal yet playful, leaving space for the passionate work of the Wöschi team and impressing with its light, playful simplicity.
Business Cards & Voucher Print: Drucksalon Zürich
Food- and Mood-Photography: Aly Aesch
Ceramic: Studio Sediment
Paper: Colorplan Pale grey & Mid Green
Font: GT Flexa & GT Flexa Mono by Grilli Type



















Heart and Passion in Langenthal
Meaningful Culinary Delight
In the old Ruckstuhl Hall in Langenthal, the WBM Madiswil Foundation created an exciting place of well-being with a fantastic restaurant (led by Vagner Aguiar) and handcrafted products made by people with support needs in the foundation’s studio. Meaningful work with visible processes, encounters, and high-quality products—that’s what the Grüne Halle stands for. It’s a natural meeting point for people with and without disabilities, bringing them together effortlessly in society.
For the visual identity, I had the privilege of developing a distinctive and striking look that carries the charm of the hall and its interior outward, welcoming guests and participants in a tangible, confident, and open way. The typical exposed beams of the outer facade became the hallmark of the Grüne Halle. The beauty of uniqueness is expressed and lived through the flexible and free wordmark. Paired with the peeling colors on the old hall walls, the identity of the Grüne Halle was completed. This constructed visual mark also serves as the foundation for the design grid and ties back to the industrial history of the Grüne Halle.
Since the beginning of 2024, Emmenpark AG has been running the Grüne Halle, but the visual identity continues to thrive under their leadership.
Printed Products: Merkur Druck, Langenthal
Implementation of Signage: Xseh, Langenthal
Font: Lora by Googlefont
Paper: Materica Limestone, Verdigris, Terra Rossa & Clay
Ruben Ung, Bern









Nikkol Rot – Corporate & Book Design
Clarity, Heart, and Aesthetics in a Square: This is Nikkol Rot
With these ingredients, Nikkol Rot creates a distinctive visual language. With these ingredients, her new visual identity was born. In her work, Nikkol celebrates diversity and makes acceptance visible. The result is always unique—constantly simmering, transforming, and evolving with new ideas.
Together, Nikkol and I developed her individual, powerful, and confident presence: a business card with texture and aesthetics, printed by Jürg Brunner on his letterpress machine—minimalist yet with a striking fiery touch. A glimpse into her heartfelt and authentic book project—available on her website or Instagram profile. Or printed invitations for the two exhibition openings in Bern and Zurich.
Our creative kitchen continues to simmer. But Nikkol has already served up something remarkable, proving that not everything has to be round—sometimes, it’s meant to be square. Her book ROT comes in the original format of her beloved Hasselblad X1DII camera. Nothing and no one is hidden in this wonderful work, thanks to the conceptual ideas brought to life by Nicole Steger, Nikkol Rot, and me. It was—and still is—an immense honor to have been part of this favorite project.
Druck Visitenkarten: Druckerei Brunner, Wohlen Bern
Druck Buch: Kasimir Meyer, Wohlen Aargau
Buchbinderei: Pagina, Hittnau
Bildbearbeitung: Antonia Schlegel
Visual Supply: Widmer & Fluri
Druckverantwortung Buch: Giuseppe Pitzalis
Used fonts in the book: ABC Favorit von ABC Dynamo
Book Wrappaper: Wibalin Natural Cherry
Book Endpaper: Colorplan Pale Grey
Content Paper: Profi Extra
Concept & Photography: Nikkol Rot
Concept & Text: Nicole Steger
















Ich bin Gestalterin mit Leidenschaft für durchdachtes Design und langlebige Lösungen. Mein Fokus liegt auf dem Kreieren und der visuellen Umsetzung von Konzepten, die nicht nur ästhetisch überzeugen, sondern auch langlebig und wirkungsvoll sind – vom Klein- bis hin zum Grossunternehmen.
Mein Designansatz verbindet Klarheit mit Kreativität, Konzeption mit Verspieltheit. In enger Zusammenarbeit mit meinen Kunden entwickle ich massgeschneiderte visuelle Identitäten. Oder diverse Designlösungen innerhalb eines bestehenden Brands in der wunderbaren Vielfältigkeit der visuellen Kommunikation.
7Cs – Beet-Up – Biketeh GmbH – Büro a+o – Carpet – Céline Stemmer – Cin Cin – Das Dazwischen – Einfachholz – Enclustra GmbH – Feelgoodyoga.rocks – Franziska von Hoff – FREMA Sport Reisen – Go Snow – Hey Lotta Yoga – gilla.ch – Kaskade Bier – Leitner – Medienart AG – Nikkol Rot – NOLD Skateboards – Passion for Performance – pc-pannenhilfe.ch – PETITPEU – Pfeffer/Verbeek – Restaurant Wöschi – Schlafberatung Vera Knoblauch – Schweizerischer Blinden- und Sehbehinderten Verband (SBV) – Schweizerisches Rotes Kreuz (SRK) Kanton Bern – Schweizer Tourismus-Verband STV – Stiftung WBM Madiswil – Swiss Coffee Festival (Swiss SCA) – Tanja Frieden – Transa Backpacking AG – Weingut Bieglmayer – Varem – von Meiss Architektur – WWF Schweiz – Zuriga
Pia Fleischmann
Schwarztorstrasse 3
3007 Bern
hey@piafleischmann.com
Code: Roger Burkhard
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